Monday’s Apprentice business tip from Donald Trump was “Keep it Simple Stupid”.
Team Gold Rush kept it simple and came up with a great billboard advertisement for grape nuts cereal.
On the other hand, team Synergy did not keep it simple. Their message was way to complex. In marketing a product you need to keep things simple. You need to appeal to the basic wants of people. Not only was Synergy’s message complex, it did not really appeal to most people’s basic desires.
The other thing one could learn from this is that it is important to consider the marketing platform when running a marketing campaign. While Synergy’s marketing campaign might have worked in a TV commercial, it was way too complex for a billboard.
