Know Your Customer
Week 8’s business lesson from Donald Trump was “Know Your Customer”.
There could have been other business lessons like “listen to your people”, “listen to your boss” (Donald), “make sure the price is right”…
The thing is that the Project Lead of Gold Rush (Leslie) made the fatal flaw of not knowing her customer. She knew the customers were college kids, and yet insisted they would pay 7.99 for a sandwich??? Ummm, I don’t think I would pay 7.99 for a sandwhich from 7 Eleven, why would a college student?
Anyway, you have to know your customer to succeed in any business. It’s as simple as that.