According to this newsweek article, winning the Apprentice is not all it’s cracked up to be. All the former winners still appear to be working for Donald Trump, however their jobs are less than Dream Jobs.
I have always wondered what motivates some of these Entrepeneurs to apply for the Apprentice. Quite a few of them seem to be doing real well for themselves. If you owned a multi-million dollar business of your own why would you go on the show?

Why do millionaire’s sign-up as contestants on the Apprentice?
Answer: Sport! Fame! The love of the the crowd. EGO!
Why did some Roman Emperors want to risk their lives in the Roman Colloseum and become Gladiators? The Colloseum was reserved for criminals and outcasts. If your’re emperor of an empire, why would you want to risk your life as a Gladiator? The answer is EGO “sport”, fame. Even rich people have dreams!
Even some Apprentice losers have made money off the Apprentice. The winners certainly have bragging rights and will profit themselves; and they get the media exposure.